Basic Attention - 引入基于blockchain广告
基本注意令牌创建出版商，广告商和用户之间交流的一个新单位提高数字广告的效率。这一切都发生在复仇blockchain。令牌的值是基于用户的关注，这仅仅意味着一个人的精神集中参与。
代币基本信息
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基本信息
| 平台 | Ethereum |
|---|---|
| 类型 | ERC20 |
| 接受币种 | ETH |
| 流通百分比 | 未知 |
| KYC | 未知 |
| 受限地域 | 未知 |
| 网站 | 首页链接 |
| 白皮书 | 下载 |
项目介绍
Digital advertising is broken. It is a market filled with middlemen and fraudsters, hurting users, publishers and advertisers. The Basic Attention Token (BAT) was developed to address this. BAT, an ERC20 token built on top of Ethereum, will be the token of utility in a new, decentralized, open source and efficient blockchain-based digital advertising platform.
In the ecosystem, advertisers will give publishers BATs based on the measured attention of users. Users will also receive some BATs for participating. They can donate them back to publishers or use them on the platform. This transparent system keeps user data private while delivering fewer but more relevant ads. Publishers experience less fraud while increasing their percentage of rewards. And advertisers get better reporting and performance.
The first part of the solution, the Brave browser, is already operational. Brave is a fast, open source, privacy-focused browser that blocks ads and trackers, and contains a ledger system that anonymously measures user attention aggregate to accurately reward publishers. The next step is introducing BAT.
