关注网络是一个blockchain和复仇供电拍卖系统,使广告更好地为大家。我们解决了信任,交通方便,智能的合同政策控制的问题 - 为广告主实现较低的费用,出版商更好的CPM广告支出回报率较高。该ATTN令牌将是关注网络的骨干,允许奖励跑马圈地和策略执行的持有人。
代币基本信息
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基本信息
平台 | Ethereum |
---|---|
类型 | ERC20 |
接受币种 | ETH |
流通百分比 | 85% |
KYC | 未知 |
受限地域 | 未知 |
网站 | 首页链接 |
白皮书 | 下载 |
项目介绍
Accessibility
Smaller advertisers today are effectively priced out of the broader advertising market with minimum commitments exceeding $10,000 per month. Our system integrates the entire space of programmatic and real-time advertising networks in toone beautiful user experience to make everyone more money.
Cheaper Advertising
Existing solutions have huge fees, the most popular have fees that exceed 30%. Our system reduces fees by as much as 90% and improves liquidity (increasing return for advertiser and publisher alike) by bringing hundreds of disjoint auctions under one roof.
Flexible Ad Policy
Ad policy is an important tool for protecting brands: both advertiser and publisher. At traditional ad exchanges, ad policy is centralized and dicated by fiat. In Attention Network, ad policy is democratic, flexible and enforced by smart contract: it is about agreements, not dictatorships.
Fraud Prevention and Trust
The most conservative estimates of ad fraud say that by 2025, the total cost will exceed $50 billion per year.Virtually every ad platform is exposed to fraud. Our system applies staking, proof of work and game theory to produce aligned incentives — such that honesty is the most efficient behavior for all parties. When fraud is not profitable, it goes away for good.
Decentralization
Decentralization is in our blood. A properly crafted decentralized system is more reliable, trustworthy and censorship free. Attention Network is designed so we can't covertly feed your data to the National Security Agency, we can't deceptively change the model underneath you, and even if we were to shut down, the network would continue to operate.
Incentive Compatibility
Utilizing a provably fair auction mechanism, combined with the permanent blockchain record and a sophisticated staking mechansim, all parties: advertisers, publishers and community members have aligned incentives in Attention Network. This means we all work together to maximize the revenue for each other.