Personal Data Democracy - 个人资料的民主化经纪

Opiria是革命性的企业通过创建公司的中央市场,直接从消费者购买的个人数据,而含蓄的中间商,在一个完全透明的加密安全的方式做市场调研的方式。

代币基本信息

状态
已成功
货币符号
PDATA
开始日期
2018-04-10
结束日期
2018-04-20
初始价格
1 PDATA = 0.1 USD
代币数
...
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基本信息

平台Ethereum
类型ERC20
接受币种Others
流通百分比未知
KYC未知
受限地域未知
网站首页链接
白皮书下载

项目介绍

Companies worldwide desperately need to know their customer. They need fundamental human insights about consumers in order to design innovative products and services that fuel desire, which leads to sales. Companies also need precise data from and about consumers to perfectly target marketing and sales activities. Now companies face an arms race in growing demand for consumer data as the world becomes more interconnected and new competitors emerge. This is why data brokerage became a 250 billion USD per year business. The data brokerage industry grew 13.5% in the past 4 years and is expected to grow at the same rate during the next years.Data brokers operate inconspicuously behind a veil of secrecy and a good number are evidently stealing personal data, and packaging and reselling it as a commodity to companies worldwide. By doing so data brokers are violating consumers’ data privacy and not even compensating consumers.Consumers worldwide are becoming increasingly aware of these violations and have begun to actively protect their data privacy. An ensuing cat-and-mouse game where, for example, consumers block their web browsing cookies may be answered by surreptitious gathering of IP addresses, and so on. This is only one simple and innocuous example. Smarter users and new privacy laws are making it harder for data brokers to access good quality personal data for resale to companies. As a result, data brokers may engage in much more sophisticated or veiled methods that can cross to line into questionable practices.In sum, the current system is opaque and uncontrollable; consumers’ privacy is violated; and companies hardly get enough quality data to meet their market research requirements.This already leads to fail investments in the double-digit billions. In addition, the General Data Protection Regulation (GDPR) of the European Union becomes enforceable from 25 May 2018 and will make it even more complicated for data brokers to access personal data. It seems like we are in an accelerating downward spiral with no way to stop or reverse the trend.

团队介绍

Christian Lange
Christian Lange
Founder & CEO
Marlene Gagesch
Marlene Gagesch
Co-Founder & CTO
Toma Corbu
Toma Corbu
Software Architecture
Marius Balaban
Marius Balaban
Frontend Development
Dorin Danilov
Dorin Danilov
App Development
Daniel Turcan
Daniel Turcan
App Development